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Ethique Tone It Down Brightening Purple Shampoo Bar 110g
Ethique Tone It Down Brightening Purple Shampoo Bar 110g

Ethique Tone It Down Brightening Purple Shampoo Bar 110g

Vendor
Ethique
Regular price
$22.95
Sale price
$22.95

Tone It Down Brightening Purple Shampoo Bar

Neutralises brassy tones (110g)


Say bye-bye to brass and hello to bright, bouncy tresses!

Neutralise brassy tones from blonde and silver hair with purple pigments in our Tone It Down shampoo bar. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we’ve formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of colour.

Fairly traded babassu oil and cocoa butter add softness and shine as the sulfate-free formula gently cleanses. To top it off? The luxurious scent of jasmine and vanilla makes every hair wash day feel like a treat.

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

  • For blonde and silver hair
  • At least 80 uses
  • Jasmine & vanilla scent
  • Great lather with no waxy residue
  • Eliminates brassy tones
  • pH: ~6
  • Soap-free formula

    How to use

    Giving up the bottle is as easy as 1, 2, 3.

    1. Wet your hair and the bar. Slide the bar from root to tip 3-4 times. 

    2. Put the bar down and lather shampoo into hair.  It will foam!  

    3. Rinse and follow with conditioner if you need to.